This starts with sales data, but it doesn’t end there. To follow even the basic principles of planogram merchandising and space optimization, you need reliable, timely, and relevant data. Reading a planogram starts with the understanding the planogram design process. Know How to Read Category Insights and Sales Data This is a valuable resource for trendy and high-end retailers who are looking to analyze every aspect of their visual merchandising displays. Design merchandising displays with immediate feedback on lighting effects and the visual impact on the surrounding space. With our 3D viewer tool, take a virtual tour of your retail space and see what your customers see. Today, merchandisers learn how to read a planogram not just for product placement but for the visual merchandising strategy within the store.This is a nice step up for more versatile retailers and as an aid for store employees as well as visual merchandisers. It reveals not just the item, but the product packaging that’s designated for that shelf space. Instead of depending on item codes, images make the planogram clearly visible to both visual merchandisers and store associates. Traditional, image-based planograms use actual product images superimposed on a diagram of the store’s shelf space.This type of planogram is great for simple and replicable systems with comparatively little variance in space allocation. There is still usually some visual representation of the shelf space, but no actual product images. Schematic planograms use text and numerical information to indicate everything from location within the store to the location of the shelf to the designation of specific products on that shelf.The biggest difference is whether you’re using schematic, image-based, or interactive planograms. There is more than one kind of planogram template and, thus, more than one method for how to read a planogram. How to Read a Planogram Starts with the Type Both retailers and suppliers will be on the same page and stay on the same page, while also being ready to respond to changes in consumer behavior and sales data. Here’s the good news: Scorpion Planogram makes it easy to design planograms and to communicate the planogram templates to each relevant member of the team. Planograms that are for a different store location or otherwise mislabeled.Planograms that don’t correspond with the actual space in the store.Failure by suppliers or inventory managers.Planogram compliance failures can happen for several different reasons including: You’d be surprised by how often the planogram designs don’t match the in-store experience.

You just match the products on the shelf to the diagram, right? What’s so hard about that? But like so many aspects of merchandising, the reality isn’t nearly so simple. For people who know the definition of a planogram but have little experience in an actual business setting, how to read a planogram doesn’t sound like rocket science.

How to read retail planograms